ABOUT · THE FOUNDER

Every craft I learned is in what we build.

I’m Rikki Chandler. I studied film in London, directed award-winning music videos and live broadcasts, then moved to Brazil to teach and to build communities. Today I run ArtiFxn Design, a small AI systems studio in Florianópolis.

Rikki Chandler, founder of ArtiFxn Design
Rikki ChandlerFOUNDER · FLORIANÓPOLIS
25+
FESTIVAL AWARDS FOR THE FILMS
11,306
LESSONS TAUGHT, ONE TO ONE
383
ENQUIRIES FOR ROCKS IN 2026
01 · THE PATH

From film sets to AI systems, in five chapters.

In date order. The last three chapters each have a page of their own.

01
FILM · UK, ITALY AND BRAZIL · 2014–19

Films first.

I studied film at the University of Greenwich and ran a production business from there. The Sleeping Beauty, co-directed and shot for the pianist Fabio D’Andrea, won Best Cinematography at the Los Angeles Film Awards.

25+ FESTIVAL AWARDS · CANNES SHORT FILM CORNER · 2M+ YOUTUBE VIEWS

WHAT IT GAVE USEvery frame composed, nothing left to chance.

SICILY, 2017 · A ROUGH TAKE FROM THE DRONE, DOWN TO THE DANCERS
The Sleeping Beauty: the ballerina lifted by two dancers in top hats, in a hall of painted walls
THE SLEEPING BEAUTY, 2017 · THE DANCE IN THE PAINTED HALL
On the set of The Sleeping Beauty: a camera operator in a stabiliser vest films the ballerina holding a rose
THE CAMERA FOLLOWS HER THROUGH THE ROOM
On set under red light: two of the crew line up a shot on a cinema camera
LINING UP A SHOT
On a shoot for Statues: the camera on a gimbal rig, worn on a support vest
STATUES, 2016 · THE GIMBAL RIG
A dark atrium, four floors of balconies lit from inside, performers on every level
FOUR FLOORS, ONE SHOT
Black and white: a drone hovers indoors beside a dancer on a balcony, in a shaft of light
THE DRONE FLOWN INDOORS, BESIDE A DANCER
THE DRONE GOES UP OVER THE HOUSE
On set under red light: the crew talk a scene through with a performer
TALKING A SCENE THROUGH
A shoot in Sicily: a red open-top car with two actors in front of stone terraces, filmed from the square
SICILY, 2017 · THE CAR SCENE
02
LIVE · LONDON AND DUBAI · 2015–19

Live, where nothing can fail.

As live broadcast director at Kensington Temple in London I directed and vision-mixed broadcasts of up to 13 hours, led the camera, sound and lighting crews, and trained new operators. For Tempus TV I ran a live setup at a floodlit golf championship in Dubai, and filmed Formula 2 in Baku.

BROADCASTS OF UP TO 13 HOURS · VISION MIXING · CREW LEAD

WHAT IT GAVE USReal-time systems where nothing can fail.

TEMPUS TV · A FLOODLIT GOLF CHAMPIONSHIP, DUBAI, 2017
Rikki from behind in a crew T-shirt, facing the stands at a golf championship in Dubai, the Tempus banner below
CREW FOR TEMPUS TV · JUMEIRAH GOLF ESTATES
A Formula 2 car carrying the Tempus name passes the barriers at the Baku street circuit
FORMULA 2, BAKU, 2017 · THE CAR CARRYING THE TEMPUS NAME
Filming at the Baku street circuit: a cameraman from behind, a tower dressed for the Grand Prix above him
BAKU, 2017 · FILMING FROM THE TRACKSIDE
03
BRAZILA camera, a classroom and a stage.

Helping people is what brought me to Brazil: free camera classes for young people, then Pulso, a youth TV show I produced, designed and directed. I also filmed LC, a documentary on Rio’s underground electronic music scene.

04
TEACHING AND COMMUNITY · 2020–26Explaining until it lands. Bringing people together.

One-to-one lessons online since 2020, mostly for developers, designers and product people. And two communities built from nothing: Nomad on the beach in Florianópolis, and KNG Estate, a game city for UK players.

05
SYSTEMS · 2023–NOWAll of it, in one practice.

In 2023 I started the studio that is now ArtiFxn Design: the site and system behind Rocks Investments, Quicklitrack, our own app for skip-hire firms, and the platform that runs Nomad’s games.

02 · THE STUDIO TODAY

A filmmaker’s eye, a designer’s standard, a teacher’s patience.

Our AI agents do the heavy work. I direct it, and every change is read before it ships.

THE COMPANY
ArtiFxn Design is the trading name of Artifexon Design Ltda, based in Florianópolis, Brazil. UTC−3, working with teams across time zones.
WHO YOU WORK WITH
You work with me directly. The studio is founder-led: the person you first talk to is the person who designs, builds and runs your system.
WHO WE WORK FOR
Clients in Brazil, Germany and the UK: an estate agency in Florianópolis, German marketing agencies and their clients, and the products and communities we run ourselves.
03 · WHAT I BELIEVE

Three rules every project is held to.

They came from the film sets, the control room and the classroom.

  1. 01

    Real numbers, or none.

    Every figure we show comes from a live system. If we do not know a number, we say so; we never round one up.

  2. 02

    Start from one question.

    Tell us the one thing that should change. We start from that question and a written test of how we will know it worked.

  3. 03

    Stay until it runs.

    We stay after launch: monitoring, fixes, documentation and training, until your team runs it.

04 · CONTACT

Two doors. Pick yours.

Whether you are hiring or building, the first step is the same: one conversation with Rikki Chandler.

DOOR 1 · FOR HIRING TEAMSHiring for integration, solutions or implementation?

Rikki connects customers to systems, fixes what breaks and explains it so it sticks.

  • Technical integration and onboarding
  • Solutions and implementation
  • Customer engineering and support
Read the CVThe full story
DOOR 2 · FOR CLIENTSA business that should learn from its own data?

Tell us the one thing that should change. We start from that question and a written test of how we will know.

  • AI systems that run your operations
  • Product search and recommendations
  • Design, film and training for your team
Start a projectSee the work
STUDIO
ArtiFxn Design
FOUNDER
Rikki Chandler
BASED
Florianópolis, Brazil
TIME
UTC−3, working with teams across time zones

Every door leads to the same person.